Here are a few tips to help you effectively published your business website and build your online brand.
Make Your Website People-Friendly
Your website's appearance matters. It's important that your business website reflects your business and your products and services. Choose your colors well when it comes to your web design. Make navigation in your website easy and user-friendly.
Make Your Website Search Engine Friendly
When it comes to online promotions, search engine optimization (SEO) is essential. The reason why it's important to optimize your website for search engines like Yahoo and Google is because online users find products and services through search engines.
For example, if people want to shop for a reliable web hosting service, they turn to search engines to find one. And people mostly visit websites found in the first two to three search engine results pages (SERPS) of Google and Yahoo. So if you want people to easily find your business website, optimize your website to rank well in search engines.
Article and Link Directory Submissions
Spread your website links online. The more links you have online, the more chances that people and search engines will find you.
To build more links, submit your link to well-respected directories like DMOZ, or smaller topic-specific directories. Write relevant articles with links to your website and submit them to article submission sites. Directory and article submissions are a good method to build lasting and natural links to your business website.
Create Compelling Web Content
Promote your business website by creating relevant and compelling content for your visitors. Give people what they want online -- information. Make your web content easy to understand. If you have an informative and readable website, visitors will stay longer on your site and more likely come back to read more.
Submit Press Releases
Press releases are great way to let the world know more about your business. As a company, you can write and publish PRs about your latest business expansion, the latest addition to your team, new or improved products/services, or just about anything you want to share with the world. Creating and submitting PRs to online PR sites can help generate quality traffic to your website.
Join forums and start posting comments. Forum posting is a great way to get closer to your target market and drive traffic to your website. Through forums, you can provide helpful information to people and at the same time direct them to your website. Make sure you include a working link and a tagline in your forum signature.
Take Care of the Basics
You should definitely promote your website and create a strong online presence to maximize the potential of your business. But if you want to make your online business work, remember to take care of the basics first.
Choose a good domain name and a good web hosting provider. Your domain name should be easy to remember and relevant to your business. Your hosting provider should be affordable, have good uptime, and offer excellent technical support.
Once you have the basics covered, you can successfully proceed with online marketing activities for your business website.