You want more app downloads, don’t you?
I’m guessing that you answered with a “yes,” since this article’s title is all about increasing your app downloads through mobile marketing — and you clicked it. Well, I’m glad you’re here. Just like what the title says, I am going to share with you some mobile marketing best practices that will help you skyrocket your app downloads. I promise you that if you take action on the tips that I’ll share, you’ll see better results out of your mobile marketing campaigns, one way or the other.
Let’s hop right in.
1. Utilize Geotargeting. If you don’t already know, geotargeting is a marketing practice that involves two parts: Using geolocation to determine an Internet-connected program user’s real-world location, and delivering content to that person based on his or her current geographical bearing. Geotargeting is often integrated into online advertising and search engine results. A user’s particular area, country, state, region, or city can be obtained via IP address and ISP determination, GPS signals, geofencing, and the like.
People using smartphones are great geo-targets for mobile marketers. The determined location of these individuals may contain details about their current mindset and environment at a particular time. With the information obtained from identifying a person’s local vicinity, the marketer can show more relevant ad offers and location-based services to the potential prospect’s current situation, leading towards a higher probability of a sale. One good example that enables geotargeting that you may have probably already experienced is this pop up from Google’s homepage. \nNow you may be asking, why does Google want to know my location? If you go to the Google Settings app on your Android-operated mobile phone, click Location , and click Google Location History , you could see Google’s answer to your query. Two quick examples that pop into mind when I hear the word geotargeting is content automation and geofenced push notifications. Location-based content automation.
Companies can use platforms that specialize in automatically diversifying geotargeted content as to set up a system wherein mobile app language, used texts, and displayed results would vary depending on your current location. An automated geotargeting system can be configured wherein accessing an app inside particular stores to browse through its products would only show promos, offers, and available merchandise unique to that location. Geofenced push notifications A geofence is a virtual boundary or perimeter for a real-world geographic area that is usually defined by GPS or RFID technology. Having a mobile device enter or leave that particular area triggers an automated software response.
A push notification is a notification that pops up on a mobile user’s device without the user having to use the device or open any apps to receive the information. With the right programs, geofenced push notifications can be set up so that messages containing discounts and promos can automatically appear whenever a person would bring their phones inside the preset area. \nOne such tool that allows you to geotarget your website is Geolify . The software allows the visitors who enter your site to see different sets of content depending on their location based on their respective IP address. Also, with its non-intrusive geolocation, territory details of page guests can be seamlessly acquired without requiring them to click on any prompts. Recommended for You.
You can obtain statistical data from this feature as to where most of your potential market is located in the real world, and mold your marketing campaigns accordingly to their respective local cultures and trends.
2. Adopt cross-channel integrations and optimizations.
Not everyone uses social media on his or her phones, and not everyone goes on his or her desktop computer to watch Youtube. Everybody does things uniquely, and so do you. Cross-channel integrations and optimizations enable you to meet your prospects wherever they’re most comfortable at. Cross-channel commerce is a marketing strategy that involves seamlessly and interchangeably integrating multiple channels to promote, sell, and interact with your customers. With these techniques, products that were initially advertised through one medium could be remarketed in other platforms as well. That way, whether potential consumers would be reading news on websites or checking their emails, they’d still see the ad that you had intended for a different channel.
LinkTexting is one good example of a program you can use for cross-channel integrations. Not only is it tested and proven to help its users convert their desktop traffic into mobile app downloads, but the web-based tool is also user-friendly and affordable. To give you a run-through on how cross-channel platforms work, I want you to picture out this scenario with me with LinkTexting as our sample tool. You’re browsing through a website using your desktop computer. As you scroll, an advertisement for a mobile application catches your attention. Interested by the app shown in the ad, you click on the link, and it opens up a landing page detailing attractive features you can get from the app.
In that same landing page, you see a widget asking you to input your mobile number to receive the download link. You type in your phone number, hit the send button, and within seconds receive a text message on your phone containing the hyperlink. You click on the link and are taken to the app store page where you can download the mobile application. You download the app, and the mobile marketers achieved their goal. Cross-channel marketing takes customer experience to the next level by making sure that they get consistent and smooth-flowing brand experience no matter the device or platform they opt to use. 3. Focus on in-app marketing.
It is an understatement to say that people spend a lot of their time on mobile phones within apps. In fact, according to nydailynews.com , 88 percent of a mobile user’s time consumption is spent within apps as compared to only 12 percent in mobile web browsers. That being said, there’s no better place to hit mobile application consumers than within the phone apps themselves. Here are some quick ideas that you can try out in your next in-app marketing campaigns. In-app promo offers and push notifications.
Keep users happy and hooked to the experience by sending loyalty statements via push notifications. Then raise awareness by revealing offers and promotions through the app. Take this to the next level by partnering with other brands, apps, and companies. Offer discounts and in-app rewards whenever users would complete transactions on affiliate links with the app. Review incentivization.
As the name implies, offer freebies, discounts, and special features whenever people rate your app. Doing this will helps in the app store optimization process by increasing your brand’s leaderboard rank. More stars mean more downloads. Referral programs - One of the best ways to market your product is to ask users to invite more users. Offer in-app rewards of other incentives as a small commission for people who can convince others to avail of your products and services. Track your mobile marketing campaign’s performance Online tools like Countly gives you real-time analytics for your app. The platform gives you a better insight of how your apps are doing by showing your apps number of online users, unique users, where your users are referred from, etc. The more you track your app’s performance, the easier you can optimize your mobile marketing campaigns so you can get better app downloads. Want more tips?
Stay tuned and check back regularly. We’ll be posting more mobile marketing tips soon. Also, if you found the tips shared in this post to be helpful, then please take three seconds of your time to click the share button. Cheers! Author: Itai Elizur \nItai Elizur is the COO at Inbound Junction , a content marketing agency specializing in helping startups and business increase their online visibility. Prior to joining the Inbound Junction team, Itai worked as a Creative Manager at Wix.com, and as the Director of Marketing at Infolinks, the 3rd largest website network.